Chanel’s announcement of a makeup line specifically for men is a perfect example of gendering products simply due to biological differences and not to promote the concept of gender.

The concept of gender is subjective yet companies insist on gendering even the most benign products, such as band-aids.

By gendering products, companies are unintentionally promoting the fallacy that women must stick to products that fall under the female category and men must stick to products categorized as male.

Is the average person so insecure in their existence that they must buy products that must coincide with their cisgender identity?

In order to make a buck, corporations have conditioned their consumers with the notion that gender is simply black and white, that you must be one or the other, there is no in-between.

There are certain products that do need to be gendered, however, because fact of the matter is the physiological make up of the human body differs from what society has deemed male and what has been deemed female.

Skincare products and vitamins are a perfect example of items that must be gendered.

Note that these products aren’t gendered to make money by preying on mainstream society’s need to define items with a gender.

By gendering everyday items such as band-aids, clothes and toys, current generations and even future generations will be conditioned to stick to a gender they may feel does not accurately define them.

Another reason as to why everyday items, that don’t cater to certain physiological differences, should not be gendered is because it promotes ignorance of the existence that the concept of gender is simply man and woman.

As long as items are gendered, the concept that there are two genders, and that individuals must simply be one or the other will still be in place.

People will not be able to live freely as who they truly are if an outdated concept is continuously forced upon them.

According to a report done on the connection between gender and neurology, “While biological gender is usually manifested in physical appearance, the individual gender identity is not immediately discernible and primarily established in the psyche of a human being.”

Although gender may seem apparent, in most cases, it’s not.

For those affected by the stigma of gender and expressing their true identity, it may trigger within them the sense that gender is so important in mainstream society, that their identity does not hold the same importance.

At the end of the day, if corporations make a bigger deal of becoming inclusive and accommodating in areas such as body size and ethnicity, then they wouldn’t find the need to enforce decaying gender roles.