Individuals are scurrying about to find mediocre presents to give their mates.

Single people are shouting, “I don’t need anybody, I love myself” in a drunken, embittered manner in some dingy bar.

Those in the friendzone are rejected yet again because the other person has the balls to lead them on and not properly explain their intent on a platonic relationship.

Yup, Valentine’s Day is upon us.

This hyped-up “holiday” has been the source of depression, heartbreak, overwhelming expectations and empty wallets, but why do we insist on subjecting ourselves to this commercialized masochism?

However, we love the abuse, so to make the pain of this day a little bit easier, this week’s column will be a simple survival guide to V-Day.

To start off, I shall address all the single pringles reading this: You do not need another person to feel complete.

There are other things you can do this Valentine’s Day besides spending the whole day on Tindr or at some bar.

Why not have a galentine’s day? Or a palentine’s day, for those who don’t identify as a gal.

You know you are going to see all the galentine’s day posts anyways, so might as well have a day with the girls, or guys.

No one is ever truly alone when surrounded by a bunch of friends who love and care for you.

Go on a lunch date, go bowling, sing karaoke, simply do something you and your friend group.

If your friends are unavailable, have a self-care day.

You can take a bath, do a mask, binge Netflix, make yourself your favorite meal or treat yourself to new shoes.

Do whatever makes you happy and distracts from the made-up significance of Valentine’s Day.

For those in the friendzone: Don’t undergo an expensive display of your interest in the other person.

Being cliche never works out.

The heartbreak isn’t worth it, and honestly the other person isn’t worth it.

Those grand displays never work, and no deserves to be disillusioned in love because the two parties couldn’t have a conversation discussing their plans and interests in the relationship, like adults.

Besides grand gestures done on V-Day are never successful.

Ask a person who was married on Valentine’s Day if the union was a successful.

Getting married on Valentine’s Day is like tattooing your girlfriend’s name, who you have been dating for two months, on your chest, these relationships never last and actions like these are the cause of death.

It’s quite obvious by this point that I am addressing those in a relationship, so let us move on to those hopelessly in love.

Women, do not get upset if your man doesn’t do anything extravagant for Valentine’s Day, what you should be upset about is if he treats you like shit every single year then atone for it on this day alone.

Men, do not solely give special attention to your significant other on this day, affection should be shown by both people in the relationship everyday of the year.

However, if you are going to partake in this holiday, as I know you all while, do something sentimental, stray from the standard fancy restaurant or an overpriced bouquet of flowers.

The wait time for restaurants will be unbearable, the bouquets will be overpriced due to demand and there is rarely sentimentality involved.

Instead you should plan something sentimental, such as making dinner at home, or taking a nice stroll on the beach.

Sentimental memories triumphs over materialistic possessions anyday.

Have fun this Valentine’s Day, be smart about it and please don’t tattoo your girlfriend’s name on your heart.