You’re walking down campus and all you see are flyers and banners touting that this whole financial aid workshop thing that’s happening is going to be the biggest event of the year.
People left and right are campaigning for students to attend and join and be invested in this important endeavor that impacts students.
Everyone on campus can’t wait to join. All the while, let’s just say Homecoming, for instance, is left high and dry, wondering what went wrong with such a low turnout.
Of course, this all refers to the events of an alternate universe because none of this happened, because nobody allows it to happen.
Workshops involving critical information, like scholarships, financial aid and transferring out of school, should get top billing and advertising priority above any other school activity as it directly involves the main purpose of school – which is either to transfer or graduate.
A few weeks ago, Homecoming was advertised prominently, with elections for potential queens running rampant across campus and all of Homecoming week encompassing all types of different activities.
All the while, a financial aid workshop was the one in this universe being left high and dry, having a turnout of one student.
Now, part of this is definitely the media’s fault – which is Talon Marks. Talon Marks in its own right can do a better job in coverage in terms of these workshops. The workshops are being reported of after the event, but how about a preview of what’s to come? Sure. That’s fair.
Additionally, it may sound hypocritical to bash Homecoming (which is not the case, it is simply to illustrate a point and a perspective about advertising workshops) when two print editions of Talon Marks have had Homecoming-related items on the front page.
We are reporting things of prominence on campus. Homecoming is something that is major and exaggerated at Cerritos College, so it’s only natural that it inhibits that same prominent billing on our pages.
But, that’s what the Internet is for, too.
Why don’t we get everyone to gather around and encourage a holistic effort when it comes to orchestrating and organizing and promoting such things together.
When these workshops of importance come our way, let’s get the people of ASCC, the official PR team of Cerritos College and those involved in these workshops to promote the living hell out of these events.
Facebook, Twitter, Instagram – all that social media. Let’s use these as tools to bring our students closer to home when it comes to these important resources of information that these workshops exhibit out to the masses.
The information is there, folks. You have students all the time being confused about the financial aid process or the transferring process – but here you have these workshops available and nobody is going to them. It’s a failure on our part.
Let’s not get rid of these cool activities that are Homecoming or Zombie Fest, (they are enjoyable, for sure) but let’s go ahead and give the same prestige to workshops – workshops that are advocates for student success, which is the foundation that this whole college is based on.
