Burger King and McDonald’s have been competing since the 1950s and a peace offering will not stop that.
Burger King made an interesting offering to McDonald’s last week by pitching the idea to combine their Whopper burger and McDonald’s Big Mac burger calling it the “McWhopper” for Peace Day on Sept. 21.
The proceeds would go to Peace One Day, which is a non-profit organization that raises awareness for peace.
The idea is great, as it would make for a delicious combination of the burgers. However, it would not work.
The problem is McDonald’s makes a much bigger profit a year than Burger King, and McDonald’s wouldn’t benefit much from it.
The golden arch company doesn’t have to work with their rival in order to raise money for a good cause.
The partnership would be great for the charity, but McDonald’s has done a lot for charity with their Ronald McDonald House, it wouldn’t make them look any better.
The publicity for both companies would be great, however McDonald’s doesn’t need it. McD’s will continue to strive and lead the fast food nation no matter if they did this or not.
Burger King will also be fine, but it appears that they are trying to gain something out of the partnership.
Burger King would likely gain more customers and it would hurt McDonald’s business.
In addition, the offer by Burger King could be some type of ploy to try and get inside scoops and information from the McDonald’s representatives, so they can try to out do their competition.
It is possible to do some type of partnership that benefits charities and customers, but it is unlikely to work if it has to do with combining products, especially the company’s biggest moneymakers.
The best possible way to give back to charity would simply be working on their own projects, they do not need each other to raise money, or raise awareness.
To conclude, the titans of the fast food industry will not team up the way Burger King would have liked.